7 keys for making a good real estate video

More than just a film of a real estate property is included in real estate videography. Simple examples are an animated photo display or an on-going video tour. However, creating more engaging video material involves proficiency in numerous video editing techniques, an understanding of filming best practices, and top-notch equipment. This article is explaining 7 keys to making a good real estate video and shows how it’s one of the best apartment marketing ideas.

7 keys for making a good real estate video.

Some basic points elaborating 7 keys for making a good real estate video

Making high-quality real estate videos is important for several reasons as described…

Increased visibility

High-quality real estate videos can help to increase the visibility of a property or real estate agency

Better engagement

Good real estate videos can be more engaging and entertaining than still photos.

Increased credibility

High-quality real estate videos can help to build trust and credibility, demonstrating the professionalism and expertise of the real estate agent or agency.

Improved accessibility

Real estate videos provide a more accessible way for people to view properties, making it easier for those who are unable to physically visit a property.

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Competitive advantage

Offering high-quality real estate videos can give a real estate agent or agency a competitive advantage over others who are not using this marketing tool.

Overall, making high-quality real estate videos can help to improve the success and impact of real estate marketing efforts, ultimately resulting in more sales or rentals.

1.     Location:

Highlight the location and its surrounding areas in the video. Moreover, a video showcasing the property should highlight its location and its proximity to local amenities, transportation, and landmarks. Furthermore, a well-made video can showcase the neighbourhood and provide potential buyers with a sense of the community and local lifestyle, which can be a big selling point. Additionally, including aerial shots, panoramic views, and street-level footage can help bring the location to life and give prospective buyers a better understanding of the property’s surroundings.

2. Property Features

Showcase the unique features and amenities of the property. It is important to consider property features when making a real estate video as it showcases the key selling points of the property and helps to attract potential buyers. Further, features such as the number of bedrooms and bathrooms, square footage, outdoor spaces, and unique selling points should be highlighted in the video. Additionally, showcasing the layout and flow of the property through virtual tours can also be very effective in attracting buyers.

3.     Lighting

Moreover, use proper lighting to highlight the property’s best features. Further, lighting is a crucial factor in making a good real estate video. Good lighting can enhance the overall look and feel of the property, showcasing its features and creating an inviting atmosphere.

Further, poor lighting, on the other hand, can make the property appear dull and unappealing. Also, it is important to consider the lighting conditions in each room and make necessary adjustments, such as turning on lights or opening curtains, to ensure that the space is well-lit and appealing to potential buyers.

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4.     Drone footage

Drone footage can provide a bird’s-eye view of the property and its surroundings. Further, drone footage is important in making a good real estate video as it provides a unique and expansive view of the property and its surroundings, showcasing the property’s features, such as its location, layout, and size, in a visually appealing way.

Additionally, this can help potential buyers or renters get a better understanding of the property, and its surroundings and can also provide a sense of the local area, which can help with their decision-making process.

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5. High-quality visuals:

Use high-quality visuals to showcase the property in the best light possible. Further, high-quality visuals are important in creating a real estate video. Moreover, clear, sharp, and well-lit images of the property can help potential buyers visualize the space and make a stronger emotional connection to the property, leading to a higher likelihood of interest and sale.

6. Professional narration:

Hire a professional narrator to provide a detailed description of the property. Further, a professional narrator can also bring a level of credibility and professionalism to the video, making it more appealing and trustworthy to potential buyers or renters.

7. Call to action:

End the video with a clear call to action, such as scheduling a viewing or contacting the real estate agent for more information. Including a clear call to action (CTA) in a real estate video is important. Furthermore, a CTA tells the viewer what they should do next, whether it’s to schedule a viewing, call a real estate agent, or visit the property’s website for more information. Additionally, a strong CTA can help drive conversions and increase the effectiveness of the video. Other key elements in making a successful real estate video include high-quality visuals, engaging narration, and showcasing the unique features of the property.

Further tricks regarding 7 keys for making a good real estate video.

  • Highlight the unique features and amenities of the property.
  • Showcase the surrounding neighbourhood and nearby attractions.
  • Provide virtual tours of the interior and exterior spaces.
  • Furthermore, include testimonials from past clients or residents.
  • Use aerial footage or drone shots to give a bird’s eye view of the property.
  • Create a “day in the life” style video to showcase the lifestyle of living on the property.
  • Further, use animation or graphics to highlight floor plans and key features.
  • Create a video that focuses on the design and architecture of the property.
  • Make the video visually appealing with high-quality images, smooth transitions, and an engaging soundtrack.
  • Make tutorials and listing videos

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More about 7 keys to making a good real estate video. 

  • Create individualized videos to email
  • Easy way to establish authority, establishes confidence and maintains contact with prospects.
  • Create films about yourself and your services.
  • To promote yourself and your services to new customers, introduction movies are a fantastic tool.
  • Create live streams for Facebook and Instagram

They provide real estate agents the ability to show off their homes in real-time, and viewers the chance to engage and ask any questions they might have in person.


  • Produce instruction manuals and movies for social media
  • They may concentrate on really meeting the demands of your potential customers
  • Create neighbourhood overview movies for prospective customers.


  • Produce films of client endorsements to establish credibility
  • Produce quick films for social media advertisements.

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How to Start Making Real Estate Videos

  • Fundamental training, collecting the necessary tools. Also, decide what results you want.
  • Create a Classic Portfolio
  • Additionally, make a Lighting Plan and ensure High-Quality Content

What length is ideal for real estate videos?

Moreover, the length of the film will increase with the size and scope of the property. Try to make your videos as brief as possible, often between 4 and 7 or 8 minutes.


Effective video-making is very important. We have mentioned 7 keys to making a good real estate video. Hopefully, the writing will be helpful.

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