Cold emails are undoubtedly a great way to generate leads and expand your business by directly advertising your services to potential customers. However, as you send your emails to firms or people who didn’t ask for them, it’s common for them to land in the spam folder. Of course, you can prevent your email from being ignored by personalizing it. However, do you have the time to do that for every potential customer?
That’s where artificial intelligence (AI) comes into play. AI uses complex algorithms to spice up your cold emails, making them eye-catching for potential customers. However, they do so on a broader scale, allowing you to mass-produce emails without losing that personal touch. If you’re still in doubt, there’s no need to worry. Here are the benefits of using AI to draft cold emails.
Better Personalization
One reason to consider using an AI for drafting cold emails is that it provides better personalization. You’re probably wondering, “How can an AI personalize emails better than me? After all, I’m human.” The answer is pretty simple. An AI analyzes large amounts of data, such as information about your potential customer, then uses various algorithms to determine what would catch their attention. It then uses that information to draft a cold email to attract potential customers.
Although you could probably do this yourself, an AI could do that within a few seconds. Plus, an AI won’t get tired after personalizing hundreds of emails.
Improves Response Rates
Every cold email aims to get the potential customer to respond. After all, what’s the use of pouring your heart and soul into an email the recipient will just ignore after reading? That usually happens because your email lacks the extra spice needed for the reader to respond. Plus, you might’ve sent the email at a time when the potential customer may not require your services anymore.
Besides personalizing your email, ai sales tools understands your potential customer better than you ever will. It determines the perfect time to send an email to get you that much-needed response.
Saves Time
Another benefit of using an AI for drafting cold emails is saving time. Rather than taking your time to read some basic information about your potential client, why not use an AI that could do it in seconds? That’s just one way it saves time.
Besides that, AI helps automate various activities. Automating various operations in your cold email campaign can save you time.
Increases Productivity
Here’s another reason you must use AI to draft your cold emails. When you make your cold emails by hand, you must spend a lot of time personalizing your message to attract potential clients. Think about how tiring it would be to do the same for numerous people daily.
On the other hand, using an AI makes this process pretty easy. You can draft great emails within a few minutes, requiring little effort. Plus, you can mass-produce emails quickly. All in all, using AI can greatly boost your productivity.
Better Lead Generation
Before you can send a cold email, you need to locate a potential customer or lead. However, finding leads can be a pretty tedious task. Fortunately, that’s where an AI comes into play. An AI can analyze vast amounts of data about people and identify leads that require your services. Rather than sifting through a list of people hoping to get lucky, why not use an AI that can generate a list of people with a high chance of requiring your services?
Conclusion
With the rapid advancement in technology, more and more people are utilizing artificial intelligence to take their cold emails to the next level. Not only does an AI offer better personalization, but it also drafts emails quicker and more efficiently. An AI doesn’t tire, so you can easily mass-produce emails for numerous potential clients. So, what are you waiting for?