On-Site Technical SEO Factors In A Technical SEO Audit

New websites daily average over 547,200. Google needs to allocate real estate on its servers to index and keep track of all these sites.

It can now give higher rankings to well-designed and fast sites so users can find the information they need quickly. Google has raised the bar, and if your site loads slowly or has a lot of jargon in the code, you shouldn’t expect high rankings.

A huge window of opportunity exists to outperform the competition by improving your site’s code, load time, and user experience. As the internet swells with content, these factors will remain among the most important ranking signals.

Conducting a technical SEO audit of your website can be complex and time-consuming. Some of these components may be beyond the comprehension of anyone who is not a developer.

Let’s take a look at some of the information that will surface regardless of the technical SEO audit tool:


  • Crawlability:

Can Google crawl your site quickly, and how often does it do so?

  • Security:

Have you installed an HTTPS certificate to protect your website?

  • In-text citations:

Do pages within your site link to one another? Additional factors to consider include site architecture, breadcrumb trails, anchor text, and link sculpture.

  • Headings:

Have you confirmed that the H1 houses your primary KW? Have you included heading 2s with relevant keywords?

  • Compliance issues:

Is there valid HTML in your site’s source code? If there is an accessibility rating, what is it?

  • Images:

Is there a delay when viewing your images? Are they optimized with title, keywords, and srcset attributes? Do you work with modern image formats like webP and SVG?

Technical SEO audit tools

  • SiteMap:

Is the site map kept up-to-date with only live pages and free of dead links like redirects and 404s?

These are just a few of the things that most tools will tell you about and that you should look into.

Technical SEO audit tools

Some of the most popular SEO audit tools include:

  • Semrush site audit

Once you create a project in Semrush, you can run a site audit. This is how your summary will look:

When you go to the tab labeled “Issues,” you’ll see a comprehensive breakdown of all the problems that were found, broken down into three sections:

When you select an item, you’ll be taken to a list of the pages that have been impacted.

It’s a good idea to double-check these, as there are times when the numbers are just wrong. The best practice is to export each problem as a CSV file and store it in a separate folder.

  • SEO Geelong

Offering complete SEO solutions.

As a business owner in Geelong, you understand the importance of being found online. Improved visibility in SERPs is achieved through search engine optimization (SEO), increasing the likelihood that potential customers will come across your website.

There’s always the option of doing search engine optimization on your own or hiring a cheap, overseas firm that promises to deliver. Before deciding on either of these options, however, you should consult with a local Geelong SEO agency that is familiar with your industry and target demographic.

Geelong SEO provides customized search engine optimization services at reasonable prices. They’ll boost your brand’s recognition online and bring in more visitors, increasing your chances of making a sale.

  • Screaming Frog

This desktop application can crawl websites using your machine and IP address. When it’s done, you can download several different reports.

Some sample reports are as follows:

An executive summary of key performance indicators for the technical audit. The meta titles for each page are just one piece of information found in this report.

Using the Bulk Export function, you can collect all the information in a set of spreadsheets that you can store in an Audit subfolder.

  • SiteBulb

Site Bulb, like the others, will perform a thorough crawl of your site. This tool is helpful because it provides more comprehensive technical details than others.

You will be provided with an Audit Score, an SEO Score, and a Security Score. These numbers should go up as you make adjustments.

  • Google Search Console

You can use the wealth of information provided in the Index Coverage report to address the issues that Google has found with your site.

You can see the specific errors in the details section, and if you go to each report, you can see the particular pages affected by the problem.

  • Implementing technical SEO fixes

After collecting all of your CSV exports, you can make a comprehensive list of all the problems and manually remove any duplicate reports generated by the various tools.

Then, you can organize the fixes by priority and assign them to the appropriate department. You may want to have your developer edit duplicate titles and improve descriptions on low CTR pages, while your content team handles other tasks.


During your next SEO audit, check several technical SEO factors. It’s crucial to avoid duplicate content and XML Sitemaps by being proactive with your optimization efforts.

About Maria James


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